El Saidy is an Egyptian brand renowned for its high-quality oriental sweets and pastries. Established in 1925 by Haj Mostafa El Saidy in the city of Desouk, the company began as a family-run business focusing on traditional Middle Eastern confections. Over the years, El Saidy has expanded its product range to include a variety of treats such as baklava, konafa, basbousa, petit fours, biscuits, and butter cookies, all crafted from premium, all-natural ingredients.
The brand’s commitment to quality and authenticity has made it a beloved name among connoisseurs of Middle Eastern desserts.