Mulino Bianco, established in 1974 by the Italian company Barilla, is a renowned brand specialising in baked goods such as biscuits, snacks, breads, and cakes. The brand was created to diversify Barilla’s offerings beyond pasta, introducing its first range of biscuits to the market in October 1975. Mulino Bianco’s products are celebrated for their simplicity, quality ingredients, and nostalgic appeal, often evoking traditional Italian rural life. Over the years, the brand has expanded its range to include soft snacks.